Philips, Feel Different (using your campaign website)
From: Harri Kauhanen
To: european_executive_escalations@philips.com
Date: Fri, 24 Jun 2011 13:03:48 +0200
Subject: Feedback concerning your voucher campaign and websiteI bought a Philips Nivea for Men. The product itself works great and my skin is smooth like a baby's butt. I noticed a "2 Extra Refill Cans" campaign on the box and entered to www.philips.com/feeldifferend and the journey begins...
My unique reference code is: 6DAF738270My primary challenge to you is to send those two Nivea "Anti-irritation" (must be good for me :) shaving conditioners.My secondary challenge is to fix this broken process and let me know you DID something about it.If you feel you need a hand making sense to your consumer websites, I will give a good price on my consultancy fee just because my girlfriend thinks I am hot every time a shave.Best regards and oikein mukavaa juhannusta,-harri.
- I need to register first... Ok, not very 2011, but fine - I find no button, link, image or anything saying "redeem your refill cans here" :(
- But I choose HS8440 on the page where you ask me to register your product... perhaps I get it after that
- Now I get 4 identical HS8440 images on a list and the service asks me to choose a correct one... WTF: They all are the same!! Is this a bug or something!!
- Ok, I realize that there are tiny numbers somewhere in the list that might be different models
- I pick up my razor and try to locate the exact model number... but there is not any!
- Ok, I'll try make it through old bananas and egg shelfs to locate the box with "philips" printed on it...
- There it is, a tiny sticker stating that my model is not just HS8440, but it is HS8440/23
- I am now confident to choose the first model on the list of four identical models
- I am asked about the serial number... this one is easy... the serial number is on the bottom of the... hmmm... darn, I cannot locate it, where in the hell is my serial number??
- A spot a tiny question mark on the page... Uuh relief. I get info that the serial number should be on the bottom of the product OR printed on the box of the product
- So it must be on the box... I pay my utmost attention to locate something that looks like a serial number.. perhpas it is the number beneath the barcode.. nope didn't work... is that other number on the sticker? Nope, no dice.
- Next I call my girlfriend to help and spot the serial number somewhere there on the product, box, manual, receipt... nada.
- Because I'm an engineer I'm not afraid to use some screwdriver, so lets disassemble this little peace of... product
- Ok it opened easily, I suppose it was supposed to be opened without much force. And what do I get here... lots of number, many numbers indeeed
- But there's nothing indicating something being a serial number
- I'm no loser here so I start entering any numbers I see printed on the product
- WINNER!!! Number is the one on the middleish-top (but without the trailing /A)
- Ok, now you wan't to know my home address. And home address I must give, because how else you deliver my loistures to me.
- The next step MUST be the one I can enter my "Unique reference code" printed in the voucher advertisement...
- No, I get "Thanks"... Hmmm, here be the link saying "display my products", perhaps it's hidden there
- Wups, I get an page saying "Page not found ERROR..."
- Back button... and an another scan... there must be "voucher" link somewhere in the site... Nope :(
- What about search... No, no results
- Ok, could it be in my inbox? Let's go and check it out.
- Darn, just some "confirm your email" and "thank you for registering" mails here. No work of my Nivea refills.
- Ok, now I am just... pissed. I need to give feedback to someone
- Where is the "Feedback" option... No I don't want to give a feedback about my product, I want to complain about the campaign and the awful site.
No, I did not get any response nor the refill cans. Yes, it is a great shaver, indeed, and my skin likes it.

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